MANUFACTURING BUSINESS TECHNOLOGY (Cover Story) - Stand By Your Brand

After-sales services tops strategy list at Whirlpool

When Tom Welke thinks back to the days before a new warranty-claims processing system streamlined the interactions between Whirlpool and its thousands of service partners, one issue-waste in the service chain-is top of mind. Welke is VP of North American customer care for the Benton Harbor, Mich.-based home appliance manufacturer. Read More